Stagnating performance
Campaigns are running, but ROAS and cost per conversion move sideways. The account needs structural levers, not more fine-tuning.
SEA
Google Ads and Microsoft Ads, managed at enterprise level.
More than a classic Google Ads agency: We combine paid search management with our own automation technology. Search and Shopping campaigns are steered along your business data, transparent and traceable at all times.
Typical starting point
When the setup no longer keeps up with growth.
Typical situations in which companies come to us.
Black-box recommendations
The platforms' recommendations are generic and self-serving. What's missing is an independent, data-based assessment of what actually works.
Scaling is due
New markets, new assortments, more budget: manual account management reaches its limits, quality and speed suffer.
Scope of service
What the SEA management covers.
Technology and consulting work together, from setup to ongoing sparring.
- 01
Strategy & account structure
Goal definition, campaign architecture and budget allocation across Google Ads and Microsoft Advertising.
- 02
Search text ads
Automated ad creation and landing-page matching with the adSoul platform, in up to 41 languages, manually overridable at any time.
- 03
Shopping ads
Campaign structures by brand, category or performance, closely tied to your product feed.
- 04
Bid management
Smart Bidding strategies with clear targets, continuously reviewed instead of blindly trusted. Margin-based via your business data if desired.
- 05
Transparent reporting
Traceable reports and regular reviews. You always see what we are working on and what it delivers.
Documented results from our case studies
+73.3% ROAS at ABOUT YOU in a head-to-head with Google's Smart Bidding.
+13.5% CTR at freenet in the A/B comparison, plus 6.5% conversion rate.
50% less time spent at Peter Hahn on building and maintaining the accounts.
Matching solutions
Tailored to your industry.
E-commerce & retail
Feed-centric. Margin-driven.
Margins, return rates and stock turnover become bidding signals. AI product-data optimization for Shopping and the long tail.
View solution → Travel & hospitalityAvailability in real time.
Budget only flows into bookable offers. AI landing-page scoring and seasonality, tailored precisely to the travel industry.
View solution → International scalingOne system, many markets.
28 markets, 41 languages, no language barrier: automated campaign structures with central steering and local relevance.
View solution →References
SEA results you can read up on.
Specialised pages
Looking for something specific?
Frequently asked questions
SEA with adSoul, explained briefly.
What sets adSoul apart from a classic Google Ads agency?
We are a solution provider: management comes with our own automation technology that generates campaign structures, ads and bids from your data. Steering follows real business goals such as margin instead of platform metrics only, and you keep full transparency and control.
Do you also manage Microsoft Advertising?
Yes. adSoul is a Microsoft Elite Partner and Google Partner. We steer both platforms from a single source, with consistent structures and comparable reporting.
From which budget does working together make sense?
Our setups are designed for enterprise and larger mid-sized companies, typically from a mid five-figure monthly budget across Google and Microsoft Ads. Whether it pays off for you is something we clarify honestly in the first call.
Do we keep control of our accounts?
Yes. The accounts stay with you, every automation can be overridden manually, and our reporting makes all measures traceable. No black box.
How quickly will we see first results?
Structural improvements usually show within a few weeks. A reliable assessment of performance effects takes a few months depending on account, budget and season, and we set that expectation together upfront.
Let's talk
How much potential is in your account?
We review your Google Ads and Microsoft Ads setup and show the biggest levers, data-based and honest.
- Audit of account structure and bidding strategies
- Benchmarking against documented results from our cases
- Concrete top-3 levers for your account
- Delivered as a 30-minute walkthrough with a strategist
