Google Ads Agency

A Google Ads agency that steers on profit. Not on clicks.

Looking for a Google Ads agency that delivers more than monthly reports? adSoul combines experienced paid-search management with proprietary automation technology and steers your Search and Shopping campaigns along your business data, transparent and traceable.

Google Partner, Microsoft Elite Partner and Deloitte Technology Fast 50
Zertifiziert & Partner

Why adSoul

Why adSoul as your Google Ads agency.

Four reasons that set us apart from a classic agency.

01

Technology instead of manual work

Our platform generates campaign structures, ads and bids automatically from your data. Your account scales without maintenance scaling with it.

02

Steering on real profit

On request, margin, returns and stock feed into bid management as signals. You optimize on contribution margin, not just revenue.

03

Full transparency

No black box: you always see what we do and why. The accounts stay with you, every automation can be overridden manually.

04

Enterprise-level experience

More than 50 clients, 28 markets, 41 languages. We manage demanding accounts from large mid-market to enterprise.

The difference

Classic agency or adSoul?

Where the difference shows in everyday work.

Classic agency
  • manual account maintenance, limited scalability
  • steering on revenue and ROAS
  • reporting as a monthly review
  • recommendations often taken from the platform
  • knowledge stays with the agency
With adSoul
  • proprietary automation, scales with the account
  • steering on real contribution margin possible
  • transparent, continuously traceable steering
  • independent, data-based decisions
  • setup and control stay with you

How we work

From audit to ongoing optimisation.

01

Audit

We review account structure, bids and tracking against your goals.

02

Strategy

We define structure, bidding and automation along your business data.

03

Optimisation

Continuous, data-driven optimisation, technology plus human expertise.

04

Transparency

Traceable reporting and regular reviews. No black box.

Documented results from our case studies

+73.3% ROAS at ABOUT YOU in a head-to-head with Google's Smart Bidding.
+13.5% CTR at freenet in the A/B comparison, plus 6.5% conversion rate.
50% less time spent at Peter Hahn building and maintaining the accounts.

Frequently asked questions

Frequently asked questions about the Google Ads agency.

What sets adSoul apart from a classic Google Ads agency?

We are a solution provider: management comes with proprietary automation technology that generates campaign structures, ads and bids from your data. Steering follows real business goals such as margin instead of platform metrics only, and you keep full transparency and control.

From which ad budget is working together worthwhile?

Our setups are designed for larger mid-market and enterprise, typically from a mid five-figure monthly budget across Google and Microsoft Ads. Whether it pays off for you we tell you honestly in the audit.

Agency or in-house, which is better?

Both have their place. Our model combines them: you keep control and know-how in-house, while our technology and management take over scaling and routine work. On request we also support your in-house team in an advisory role only.

Do we keep control of our Google Ads account?

Yes. The account stays in your possession, every automated decision is visible and can be overridden manually, and our reporting makes all measures traceable.

How quickly are first results visible?

Structural improvements usually show within a few weeks. A reliable assessment of performance takes a few months depending on account, budget and season. We set the expectation together upfront.

Is adSoul a certified Google Partner?

Yes. adSoul is a Google Partner and also a Microsoft Elite Partner and Deloitte Technology Fast 50 winner.

Free account audit

How much potential is in your Google Ads account?

Request a free, no-obligation account audit. Data-based, honest, with concrete levers.

  • Audit of account structure, bids and tracking
  • Benchmarking against documented results from our cases
  • Concrete top-3 levers for your account
  • Delivered as a 30-minute walkthrough with a strategist
Sebastian Altenberend
Sebastian Altenberend Co-Founder & Managing Director
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