Setup work eats strategy
Building and maintaining campaigns, keywords and ads ties up the team. Hardly any time is left for strategy and testing.
Marketing automation
Automation that builds, maintains and optimizes campaigns.
Automated search engine marketing with the adSoul platform: campaign structures, ads and product data are generated from your data, in up to 41 languages. Your team keeps control and gains time for strategy.
Typical starting point
When manual maintenance becomes the bottleneck.
Three patterns we see in almost every grown account.
Assortment outpaces structure
Products, prices and availability change daily, while the campaign structure lags behind and goes stale.
The feed holds Shopping back
Incomplete titles, missing attributes and disapproved products limit visibility before the first bid even applies.
Scope of service
What the automation takes over.
The building blocks of the adSoul platform, usable individually and in combination.
- 01
adSoul for search text ads
Automated ad copy and the best landing page per keyword, in up to 41 languages. Every decision can be overridden manually.
- 02
adSoul for Shopping ads
Automated campaign structuring by brand, category or ROAS, closely tied to the product feed, with ongoing management if desired.
- 03
AI product-feed optimization
Titles, descriptions and attributes are optimized AI-driven and policy-compliant. Enrichment with business data such as margin and return rate is possible.
- 04
Custom rule sets
Automations along your business data: availability, season, stock or product scoring steer campaigns in real time.
Documented results from our case studies
57 min. for setup, ads and landing pages of around 6,000 keywords at SNIPES.
+110% revenue via Google Shopping at the Witt-Gruppe, in three months.
-48% fewer products without conversions at MDM through AI product-data optimization.
Matching solutions
Tailored to your industry.
E-commerce & retail
Feed-centric. Margin-driven.
Margins, return rates and stock turnover become bidding signals. AI product-data optimization for Shopping and the long tail.
View solution → Travel & hospitalityAvailability in real time.
Budget only flows into bookable offers. AI landing-page scoring and seasonality, tailored precisely to the travel industry.
View solution → International scalingOne system, many markets.
28 markets, 41 languages, no language barrier: automated campaign structures with central steering and local relevance.
View solution →References
Automation with documented results.
Frequently asked questions
Automation with adSoul, explained briefly.
What does automated search engine marketing mean in practice?
Campaign structures, keywords, ads and landing-page assignments are not maintained by hand but generated from your data and kept up to date automatically. Your team defines logic and goals, the platform does the legwork.
How does Google Shopping optimization work with adSoul?
On two levels: the product feed is optimized AI-driven (titles, descriptions, attributes, policy-compliant wording), and the campaign structure is built and maintained automatically by brand, category or performance.
Does the automation replace our team?
No, it relieves it. The experience from our cases: teams win back the time that used to go into routine maintenance and use it for strategy, testing and markets.
Can the automation be overridden manually?
Yes, at any time. Every automated decision is visible and can be adjusted manually. You implement operational and strategic changes yourself, without delay.
Does it work with our shop or ERP system?
Usually yes. We work with common exports and interfaces (CSV, API, shop and ERP systems) and set up the data connection together with your team.
Let's talk
How much of your time goes into manual account maintenance?
We show you on your own account which steps can be automated and what that delivers in time and performance.
- Analysis of the manual effort in your setup
- Automation potential along your data sources
- Demo of the adSoul platform on your example
- Delivered as a 30-minute walkthrough with a strategist
