The channel is open, competition is still thin
The first major consumer brands are buying, the bulk of advertisers are not. While that holds, you buy reach at prices that will not come back.
ChatGPT Ads
When the answer replaces the results page.
ChatGPT Ads has launched in Germany, and the first major consumer brands are already buying there. We set up your campaigns, steer them continuously and report cost, conversions and ROAS in the same metrics as your Google and Microsoft Ads accounts.
Typical starting point
New channel, thin competition, open window.
A channel at the start of its life follows its own rules. Three of them argue for an early entry.
Your customers ask instead of scanning results
What used to be three searches and five open tabs is now a conversation with a single answer at the end. If you are not in that answer, you are not in the consideration set.
Learning data costs less today than later
Which wording carries, which offers pull, which audiences respond: those insights only emerge in live operation. Wait, and you pay the same learning curve at higher click prices.
Scope of service
What we take on.
From access to continuous steering, in the same structures we run Google and Microsoft Ads in.
- 01
Access and account setup
We clarify the requirements, set up the ad account and connect it to your existing structures for billing, permissions and approvals.
- 02
Campaign build
Audiences, offers and messages are derived from your existing search structure rather than built from scratch. What demonstrably works in Google and Microsoft Ads is the starting point.
- 03
Ads and messaging
Wording that works inside a conversation follows different rules than an ad above a results list. We test systematically instead of porting text blocks.
- 04
Conversion tracking
Clicks, cost and conversions land in the same data basis as your other search campaigns. Without that shared basis, no budget can be moved between channels.
- 05
Continuous steering
We adjust budget, bids and exclusions on a regular cadence, with the same routines and controls as your other search accounts.
- 06
Reporting alongside your existing channels
You get cost, conversions and ROAS in direct comparison with Google and Microsoft Ads. That is the view a budget decision can be made from.
Matching solutions
Tailored to your industry.
E-commerce & retail
Feed-centric. Margin-driven.
Margins, return rates and stock turnover become bidding signals. AI product-data optimization for Shopping and the long tail.
View solution →Travel & hospitalityAvailability in real time.
Budget only flows into bookable offers. AI landing-page scoring and seasonality, tailored precisely to the travel industry.
View solution →Specialised pages
Looking for something specific?
Frequently asked questions
ChatGPT Ads, answered honestly.
How far along is adSoul in this channel?
We have started with individual clients. That is a deliberately early stage and we present it as such: there are no multi-year series and no benchmarks, because the market as a whole does not have them yet. What we bring is the steering and reporting capability from Google and Microsoft Ads, which transfers directly.
Which advertisers is the channel relevant for?
In principle everyone who wants to be found through search today. The channel is not cut to one industry or product category, and the first major consumer brands are already buying. How quickly an entry pays off depends on your assortment and margins, not on your industry.
How do you report performance?
In the same metrics as your other search campaigns: cost, clicks, conversions and ROAS, in one shared data basis. So you see not only what the channel cost, but whether shifting budget out of Google or Microsoft Ads would have paid off.
Our tracking is not ready for this. What then?
Then we start there. Clean, consent-compliant conversion tracking is one of our services, and it pays into all of your channels, not just this one. As a rule the foundation is in place before the first campaign goes live.
What do you need from us to start?
Access to your existing search accounts and tracking, a view on your highest-margin offers, and a test budget large enough to produce a readable data set in reasonable time. We set the frame together in the first conversation.
Let's talk
We get you into the channel.
We look at your existing search campaigns, define the test setup and close the gaps that would stand in the way of a clean read.
- Assessment based on your existing search data
- Test setup with a defined runtime and success threshold
- Conversion tracking, if the foundation is still missing
- Reporting in direct comparison with Google and Microsoft Ads
