ChatGPT Ads
ChatGPT Ads has been live in Germany since 24 August. Whether the channel works for your shop is answered by the Proof of Channel Package: three months, a fixed price and a decision at the end, measured in the same metrics as your Google and Microsoft Ads accounts.
Typical starting point
There are no benchmarks for ChatGPT Ads yet, neither from OpenAI nor from the market. So we do not start with an ongoing retainer, but with a question that is answered after three months.
ChatGPT generates product ads straight from your feed, and its specification largely follows Google Shopping. If your product data is in good shape, you start with a head start. As with Google Shopping, feed quality determines the ads.
Ads are served based on the topic of the conversation, not on search terms. We derive the underlying customer needs from your search data: what demonstrably converts in Google and Microsoft Ads becomes the starting point.
Before launch, we agree on the CPA or new-customer share at which the channel pays off. After three months it is clear whether you scale, keep only the feed running, or stop.
Scope of service
Three months, a fixed price, six building blocks. Your media budget runs separately through your own OpenAI ad account, not through us.
We set up your ad account, check your product feed for titles, prices, availability and GTINs, and connect it with product filters and labels.
From your search and entity data we derive five to ten customer need situations and build the campaign structure around them.
Pixel and Conversions API, tied to your consent management and with clean UTM tagging. If the foundation is missing, we build it first.
Your Google Shopping figures from recent weeks serve as the baseline. We fix the success threshold before the first ad goes live.
We start with click bidding and switch to conversion optimisation once there is enough data. We test ad variants and need situations throughout.
Every week you get cost, conversions, ROAS and new-customer share alongside Google and Microsoft Ads. At the end there is a clear recommendation: scale, run the feed only, or stop.
Matching solutions
Feed-centric. Margin-driven.
Margins, return rates and stock turnover become bidding signals. AI product-data optimization for Shopping and the long tail.
View solution →Travel & hospitalityAvailability in real time.
Budget only flows into bookable offers. AI landing-page scoring and seasonality, tailored precisely to the travel industry.
View solution →Specialised pages
Frequently asked questions
We have started with individual clients. That is a deliberately early stage and we present it as such: there are no multi-year series and no benchmarks, because the market as a whole does not have them yet. What we bring is the steering and reporting capability from Google and Microsoft Ads, which transfers directly.
For online shops and travel providers with large assortments whose customers use ChatGPT on the free or Go plan, the only tiers that show ads. In Europe, financial, health and legal services are excluded. B2B lead generation has so far produced few qualified leads.
You pay a fixed price for setup and three months of management. If your feed is already with us, the setup is smaller. Your media budget comes on top and goes directly to OpenAI. If you continue with ongoing management afterwards, we credit half of the setup fee.
Then we start there. Clean, consent-compliant conversion tracking is one of our services, and it pays into all of your channels, not just this one. As a rule the foundation is in place before the first campaign goes live.
For a reliable result with large assortments, plan for €1,000 to €2,000 per week. The budget comes on top of Google, not out of it. Smaller tests mostly produce noise. We agree on the exact scope in the first call.
Let's talk
We review your search accounts and your feed, propose a success threshold and budget, and tell you openly whether the test is worth it for you.
