Microsoft Elite Partner
We are among the small circle of Elite Partners and know the platform, its import paths from Google Ads and its specifics in detail.
Microsoft Ads Agency
A Microsoft Ads agency that maxes out an underrated platform.
Microsoft Advertising (formerly Bing Ads) reaches an affluent audience at often lower click prices, yet it is regularly neglected in the marketing mix. As a Microsoft Elite Partner, adSoul unlocks the platform's full potential, with the same technology and transparency as for Google Ads.
Microsoft Elite Partner 2026 and Google Partner
Zertifiziert & Partner
Why adSoul
Why adSoul as your Microsoft Ads agency.
Four reasons why Microsoft Advertising is not second choice with us.
Efficiency through lower competition
On Microsoft Advertising competition is lower in many industries. That often means lower CPCs and attractive efficiency when the platform is taken seriously.
The same technology as for Google
Automated campaign structures, ads and bids, consistent across Google and Microsoft, with comparable reporting.
Full transparency
No black box: traceable steering, accounts in your possession, every automation manually overridable.
The difference
Microsoft Advertising as an afterthought, or maxed out?
What changes when the platform gets the right attention.
Common approach
- Google campaigns only roughly imported
- hardly any dedicated optimization for Microsoft
- potential of low CPCs unused
- reporting runs on the side
- platform seen as a leftover channel
With adSoul
- a dedicated, platform-appropriate structure
- ongoing optimization as with Google Ads
- targeted use of efficient click prices
- transparent, comparable reporting
- Microsoft as a serious performance channel
How we work
From audit to ongoing optimisation.
01
Audit
We review account structure, bids and tracking against your goals.
02
Strategy
We define structure, bidding and automation along your business data.
03
Optimisation
Continuous, data-driven optimisation, technology plus human expertise.
04
Transparency
Traceable reporting and regular reviews. No black box.
Documented results from our case studies (cross-platform)
+73.3% ROAS at ABOUT YOU in a head-to-head, granular vs. black box.
57 min. for setup, ads and landing pages of around 6,000 keywords at SNIPES.
50% less time spent at Peter Hahn building and maintaining the accounts.
References
Cross-platform documented results.
More on our SEA approach
Read how we steer Google and Microsoft Advertising from a single source with consistent logic on our SEA page.
Frequently asked questions
Frequently asked questions about the Microsoft Ads agency.
Are Microsoft Ads and Bing Ads the same?
Essentially yes. Microsoft Advertising is today's name for the platform formerly known as Bing Ads. It covers search ads on Bing and across the Microsoft search and partner network.
Is Microsoft Advertising worthwhile alongside Google Ads?
Often yes. The audience is considered affluent and competition is lower in many industries, which can lead to lower click prices. As a complement to Google Ads the platform unlocks additional, efficient reach.
What does a Microsoft Ads agency at adSoul cost?
It depends on scope and account size. We work with transparent management models instead of flat rates and define the framework in the first call. We usually manage Microsoft Advertising together with Google Ads.
Can existing Google Ads campaigns be carried over?
Yes. Microsoft Advertising offers import paths from Google Ads. We not only carry over what exists but optimize it further in a platform-appropriate way, instead of just mirroring it.
Is adSoul a certified Microsoft partner?
Yes. adSoul is a Microsoft Elite Partner 2026 and also a Google Partner.
Free account audit
Get out of Microsoft Advertising what's in it.
Request a free, no-obligation account audit. We show where efficiency is left on the table on Microsoft Advertising.
- Audit of your Microsoft Advertising activities
- Comparison with your Google Ads campaigns
- Concrete levers for efficient reach
- Delivered as a 30-minute walkthrough with a strategist
