Zombie products in the feed
Disapproved items, missing GTINs and vague titles keep part of the assortment effectively invisible.
E-commerce & retail
Shopping performance that optimizes for margin. Not revenue.
Your assortment grows faster than feed maintenance can keep up. We turn product data, margins and stock into precise bidding signals, so your budget flows where real profit is made.
The challenge
Where standard setups fail in e-commerce.
The bigger and more dynamic the catalogue, the more performance drains away in feed gaps and revenue-driven bids.
Revenue instead of margin in bidding
ROAS targets reward high-revenue but low-margin products. The contribution margin is left out.
Manual maintenance doesn't scale
Every new product adds maintenance effort. The team manages data instead of driving strategy.
Our approach
Performance starts in the feed, not in the bid.
Three building blocks that combine technology and consulting, matched to your system landscape.
AI product-data optimization
Automatic titles, descriptions and attributes based on your assortment. Disapproved items are detected and corrected before they cost performance.
ERP integration for real margin
Contribution margin, return rate and stock turnover feed directly into bid management as signals. You steer on profit.
Long-tail activation
Bidding clusters evaluate the long-tail assortment separately from top sellers and win back visibility without escalating CPCs on head terms.
Documented results from our case studies
+48% Increase in active conversion items at MDM, depending on the campaign.
+110% revenue via Google Shopping at the Witt-Gruppe, in three months.
79% of product groups at notebooksbilliger.de adjusted automatically.
References
E-commerce brands growing with us.
Frequently asked questions
E-commerce & search, explained briefly.
How does margin-based bidding differ from ROAS steering?
With ROAS steering you optimize for revenue relative to ad spend. Margin-based bidding instead uses your real contribution margins from the ERP as a signal. Budget flows preferentially into products that actually generate profit, not just revenue.
What does the ERP integration require?
Usually a regular export of product, margin and stock data is enough, for example as CSV, via API or through common shop and ERP systems. We set up the data connection and map the fields to campaign steering.
Does product-data optimization work for large assortments?
Yes. The AI-driven pipeline is designed for assortments of several thousand to tens of thousands of SKUs and scales with the catalogue, without manual maintenance having to grow with it.
How quickly are first results visible?
Feed improvements such as fewer disapproved products often show within a few weeks. Performance effects on ROAS and visibility typically follow over the first one to two months.
Do you work with Google Shopping and Microsoft Shopping?
Yes. We manage Shopping campaigns on Google and Microsoft Advertising and ensure consistent, policy-compliant product data in both merchant environments.
Let's talk
Do you have zombie products in your feed?
We run a free feed health check for your Shopping account, data-based and honest.
- Feed audit along the key Merchant Center criteria
- Analysis of long-tail visibility
- Concrete top-3 levers for your account
- Delivered as a 30-minute walkthrough with a strategist
