Second opinion needed
Agency or in-house team deliver, but no one independently checks whether structure, bids and tracking are state of the art.
Consulting & audit
External expertise when judgment matters.
From the independent account audit and process analyses to training your team: you get an honest, data-based assessment and a clear plan, not sales slides.
Typical starting point
When the outside view is missing.
Three situations in which consulting delivers more than more budget.
Processes grown, not designed
Responsibilities, workflows and tools have accumulated over years. Friction costs speed and quality.
Know-how should move in-house
You want to build competence in your own team instead of growing dependencies, but need experienced sparring partners to do it.
Scope of service
What consulting & audit covers.
Formats that follow your situation, from a one-off audit to ongoing sparring.
- 01
Account audit
Independent review of account structure, bids, ads and tracking, with prioritized measures instead of generic recommendations.
- 02
Google Shopping consulting
Feed quality, campaign structure and bidding strategy for Shopping, from analysis to an actionable roadmap.
- 03
Process analysis
Workflows, interfaces and tooling in performance marketing under scrutiny: where is time lost, where is control missing?
- 04
Trainings
Hands-on trainings for your team, tailored to your stack and your accounts instead of generic seminars.
- 05
Wingman sparring
We work alongside your in-house team: you steer, we challenge decisions and bring experience from more than 50 client projects.
Matching solutions
Tailored to your industry.
Travel & hospitality
Availability in real time.
Budget only flows into bookable offers. AI landing-page scoring and seasonality, tailored precisely to the travel industry.
View solution → International scalingOne system, many markets.
28 markets, 41 languages, no language barrier: automated campaign structures with central steering and local relevance.
View solution →References
Brands that build on our assessment.
Frequently asked questions
Consulting & audit, explained briefly.
How does an account audit work?
You give us read access to the accounts, we analyse structure, bids, ads and tracking and reconcile the findings with your business goals. The result is a prioritized list of measures, presented in a walkthrough.
Are you independent in your assessment?
Yes. The audit is not a hidden sales pitch: if your setup is good, that's what we write. We justify recommendations with data from your account, not with our portfolio.
What is wingman sparring?
An ongoing format for in-house teams: your team steers the accounts itself, we review decisions, bring in benchmarks and experience and are available for special questions.
Who are trainings worthwhile for?
For teams that steer Google Ads, Microsoft Ads or Shopping themselves and want to improve in a targeted way. We train on your real accounts and processes, not on textbook examples.
Can further services follow from the audit?
They can, but they don't have to. Many clients implement the measures themselves, others commission us with parts of them. Both are a good outcome.
Let's talk
Do you need a second opinion?
We review your setup independently and tell you honestly where you stand, even if the result is: all good.
- Independent audit of accounts, tracking and processes
- Prioritized measures instead of generic recommendations
- Formats from a one-off audit to ongoing sparring
- Delivered as a 30-minute walkthrough with a strategist
