Reporting by hand
Reports are copied together manually week after week. That costs time, is error-prone and is outdated the moment it's finished.
Data analytics
Reporting that drives decisions instead of filling slides.
We connect campaign, web and business data into reporting that shows what really drives profit: automated, reliable and understandable for every stakeholder.
Typical starting point
When the data is there but the answers are missing.
Three patterns that prevent good reporting.
Data in silos
Ads, analytics, shop and ERP each tell a different story. Without a shared data basis, every discussion stays a matter of belief.
Revenue instead of profit
Reporting ends at ROAS. Contribution margins, returns and stock data are missing, yet exactly these decide on profitable growth.
Scope of service
What we take over in analytics.
From the data basis to the analysis that triggers a decision.
- 01
Reporting architecture
One central, automated data basis from campaign, web and business data, instead of manually maintained slides.
- 02
Dashboards
Role-based dashboards for management, marketing and purchasing: every level sees the numbers it needs.
- 03
Profit analyses
Margin, returns and stock feed into the performance assessment. You see which campaigns earn, not just which generate revenue.
- 04
Test evaluation
A/B comparisons and geo splits set up cleanly and evaluated honestly, as in the ABOUT YOU head-to-head.
References
Analyses that changed decisions.
Frequently asked questions
Analytics & reporting, explained briefly.
What sets your reporting apart from standard dashboards?
We connect campaign data with your business data, meaning margin, returns and stock. A channel report becomes a profit view that carries decisions.
Which data sources can be connected?
Typically Google Ads, Microsoft Advertising, web analytics, the shop system and ERP exports. The connection runs via common interfaces and is set up together with your team.
How current are the dashboards?
The data basis is refreshed automatically. How often depends on source and need, from daily to near real time for steering signals.
Does this replace our BI team?
No, it complements it. We bring the performance-marketing view and channel expertise, your BI team keeps ownership of the company data. We define the interfaces together.
Can we start with an audit?
Yes. The typical entry point is an inventory of reporting and data flows with a prioritized roadmap, after which you decide on the scope.
Let's talk
Do you trust your reporting?
We check whether your reports answer the questions that really decide on budget.
- Inventory of reporting and data flows
- Reconciliation of channel numbers and business figures
- Concept for a profit view of your campaigns
- Delivered as a 30-minute walkthrough with a strategist
